Discover how The Clever Group’s Cowork the Clever Way event at The Us Space in Houston proved that small, intentional coworking gatherings can deliver big results. From meaningful connections and loyal returning attendees to new client sign-ups and one of our best returns on investment, this recap shares why intimate events create powerful impact for creatives, entrepreneurs, and business owners.
Yesterday, we hosted Cowork the Clever Way at The Us Space in Downtown Houston and it reminded me of something important: a great event isn’t always about filling the room.
Sometimes, the best results come from keeping things small, intentional, and meaningful. And having the right environment to make that happen is everything.
Coworking events are a little different from traditional networking events. The goal isn’t to pack the space shoulder-to-shoulder. It’s to give people a comfortable place to:
That’s why hosting at The Us Space was the perfect fit. More than just a coworking space, The Us Space is a business ecosystem hub built to support overlooked entrepreneurs through intentional coworking, curated community, and capacity-building infrastructure. Their atmosphere gave attendees space to work comfortably, take calls if needed, and connect without distraction.
Throughout the day, people were saying exactly what I love to hear after an event:
“This was such a great experience. I’m so glad I came.”
It’s simple, but it means everything. When someone leaves feeling that way, they’re more likely to keep following along, show up for the next event, and become part of our growing community.
From a numbers perspective, this was one of our most successful events yet.
It was one of our best returns on investment, not just in revenue, but in trust, loyalty, and long-term relationships.
When I talk to clients about marketing, I always remind them:
Nothing beats being in the room with your audience.
There’s no substitute for shaking hands, having a face-to-face conversation, and making someone feel welcome. That kind of connection builds trust faster than any ad or email ever could.
It’s the quickest way to turn someone from a stranger into a supporter and from a supporter into a loyal client.
From the outside, the photos may show a smaller group, but that was by design. For coworking, we want it calm enough that you can focus, and alive enough that you still feel part of something special.
Huge thanks to The Us Space for collaborating with us and allowing us to enjoy their beautiful, functional space. If you haven’t experienced it yet, I encourage you to learn more or book a tour at www.theusspace.com.
This event proved that the right crowd, in the right space, with the right energy, can create incredible impact. We’ll be doing more events like this and I can’t wait for you to join us.
📩 if you’d like to join us for the next event, sign up for the newsletter so you don’t miss the invite.Find more photos and visual recap of the event on my social media accounts.
