When Rich & Sweet, a mother-daughter-led brand, set out to create cookware kits and apparel that were as fun as their recipes, they needed a design approach that captured both playfulness and sophistication. The challenge? Balancing a kid-friendly charm with styles that mothers would love just as much. Leaning into my fine arts background, I hand-drew every asset from scratch, crafting a visual identity that felt warm, whimsical, and versatile. From apparel to product mockups, I ensured the designs felt cohesive yet adaptable, bringing both creativity and strategy to the table. The result? A first-draft approval with no major revisions—proof that the vision was executed seamlessly. A project where creativity met connection—see how design brought this mother-daughter brand to life with personality, warmth, and a touch of whimsy.
The heart of this project was balance—creating a brand that felt equally appealing to both mothers and daughters without leaning too juvenile or too mature. The strategy was to blend playfulness with a touch of sophistication, crafting a fun, lifestyle-driven brand that both could enjoy, whether together or individually. Every design decision—from the hand-drawn illustrations to the versatile apparel and product styling—was made to ensure the brand felt fresh, stylish, and full of personality. The goal wasn’t just to create products, but to shape a lifestyle that invited connection, creativity, and joy.
