When gospel artist JusJon released his deeply intimate single, Personal, the visuals had to match the song’s raw, heartfelt devotion. As the creative behind the social media content, graphics, and editing the video, my goal was to amplify the emotional depth of the song through every frame. The color grading, pacing, and storytelling were intentionally crafted to reflect the sincerity of the lyrics, making the visuals feel as personal as the song itself. From designing a sentimental, soul-stirring social campaign to seeing the project gain radio placements, this campaign delivered exactly what it needed to—bringing the message of Personal to the audience it was meant for. Every visual, every frame, and every design choice was crafted to deepen the connection between the music and its message—experience the full creative below.
The strategy behind this campaign was simple—make people feel something.Personal is a slow ballad, an intimate ode to God, and every visual had to match that raw emotion. From the soft, sentimental graphics to the carefully paced video edits, the goal was to create a campaign that tugged at heartstrings and encouraged engagement. We knew that if people truly felt the depth of the song, they wouldn’t just listen—they’d share. Every creative choice leaned into that emotional connection, ensuring the visuals weren’t just seen, but experienced.
