JMS Scrubs wasn’t just a medical uniform store—it was a family-owned boutique with the potential to be a go-to destination for healthcare professionals. With the opening of their new location, they needed a fresh, strategic approach to branding and marketing that would increase foot traffic and customer engagement. Leading the rebrand and marketing strategy with a team, I focused on creating a consistent, modern visual identity while implementing sales-driven tactics to boost in-store visits. Weekly sales specials kept customers engaged, while the bi-monthly tent sale concept became a game-changing strategy—liquidating older inventory while introducing shoppers to new collections. The results spoke for themselves: a stronger brand presence, increased store traffic, and a revitalized shopping experience that positioned JMS Scrubs for long-term success.
The strategy for JMS Scrubs’ rebrand was twofold: establish a stronger brand identity and create a marketing plan that consistently drove customers into the store. As the lead on creative direction and marketing strategy, we focused on making JMS Scrubs feel less like a small shop and more like a trusted go-to destination for medical professionals. To increase foot traffic, I introduced weekly sales specials that kept customers engaged, while implementing a bi-monthly tent sale to clear older inventory and entice shoppers to explore new arrivals. This dual approach not only boosted revenue but also strengthened customer loyalty, turning one-time shoppers into repeat buyers. By blending strategic promotions with an elevated brand presence, JMS Scrubs became more than just a retail store—it became a refreshed and thriving shopping experience.
