When Wiedmann Bros., a powerhouse in aftermarket accessories for utility vehicles, tractors, and construction equipment, needed a brand overhaul, I stepped in as Art Director to bring their vision to life. From crafting a bold, cohesive brand identity to executing high-impact web design and CMS management, I ensured their digital presence was as strong as the machines they support. Beyond the screen, I handled print production, prepress, and typography, fine-tuning every detail to create seamless, industry-ready materials that spoke directly to their market. This project wasn’t just about aesthetics—it was about engineering a brand that’s built to last.
Every detail was designed with precision, power, and purpose—see how branding meets innovation in a project built to go the distance.
The foundation was already solid when I stepped in—this wasn’t about fixing something broken, but about elevating an industry leader to match the digital age. Wiedmann Bros. had already built dominance, seniority, and trust in the aftermarket accessory space for utility vehicles, tractors, and construction equipment. Going out of business? Not a concern. But as they shifted into e-commerce, the challenge was clear: make online shopping seamless for their loyal, traditional rural customers—many of whom were just now adapting to ordering essentials online. The strategy wasn’t about chasing millennial urban farmers or forcing a trendy aesthetic; it was about clarity, consistency, and credibility. The branding needed to feel familiar yet modern, professional but never intimidating. Every design decision—from the clean layout to the simplified navigation—was made to ensure that the existing audience could find what they needed effortlessly while also positioning the brand as welcoming and trustworthy to more traditional farmers and ranchers looking for a reliable supplier in the digital space.
