Houston is a city built on innovation, yet many everyday Houstonians weren’t aware of the rapidly growing tech scene in their own backyard. That’s why we launched Houston Tech Week—a multi-day experience designed to bridge the gap between the community and the evolving world of technology. With a strong brand, strategic marketing, and key partnerships, we created a space where tech professionals, entrepreneurs, and everyday citizens could come together, learn, and connect.
Leading a dedicated team, we executed every aspect of the branding, marketing, and event strategy—securing over 10 sponsors and partners while welcoming 700+ attendees to engage with the future of Houston’s startup and innovation ecosystem. Through panels, networking, and interactive sessions, Houston Tech Week proved that tech isn’t just for Silicon Valley—it’s thriving right here at home.
The vision behind Houston Tech Week was clear—make technology accessible and visible to everyday Houstonians. While the city has a thriving tech and startup ecosystem, many locals weren’t aware of the opportunities, innovations, and industry players shaping Houston’s future. Our strategy was to create a week-long series of mostly free events that encouraged engagement, learning, and networking without barriers.
We focused on strong branding, grassroots marketing, and strategic partnerships to maximize reach and credibility. Instead of limiting access with high-ticket prices, we built an inclusive, community-driven experience where tech professionals, entrepreneurs, and curious locals could connect in a way that felt organic and engaging. By securing over 10 sponsors and partners, we amplified the event’s impact, bringing together key stakeholders to showcase what Houston’s tech scene truly has to offer.
Ultimately, Houston Tech Week wasn’t just about technology—it was about creating a space where Houstonians could see themselves as part of the city’s innovation story.
