Bringing a brand to life through visuals is more than just taking photos—it’s about crafting an experience. For Curated by Cromwell’s Spring/Summer collection, I stepped in as an on-set Creative Director and Director of Photography, ensuring every shot told a story of elegance, warmth, and desirability. From pre-shoot planning to on-set shot direction, I worked to create imagery that would make each gift box feel personal, luxurious, and seasonally refreshing. The goal? To turn product photography into an emotional connection, enticing customers to see these curated gifts as more than just items, but as moments waiting to be shared. The final shots captured that essence—beautifully styled, carefully composed, and ready to sell the experience of thoughtful gifting.
Before this shoot, Curated by Cromwell faced a key challenge—increasing corporate gifting inquiries while maintaining its appeal to lifestyle-conscious professionals. The goal wasn’t just to showcase beautiful gift boxes but to position the brand as a premium, professional gifting solution for both corporate clients and high-end consumers. My role as Creative Director and Director of Photography was to ensure every shot felt elevated, intentional, and aspirational. Through carefully curated product placement, refined compositions, and storytelling visuals, we transformed the way the brand’s gift boxes were presented—making them not just desirable, but the go-to choice for both business and personal gifting.
